Outstanding local wisdom with rich professional experience

As the Chinese outstanding intellectual property law firm, ZLT offer a first class service when it comes to protecting trademarks across the world.

Trademarks are frequently among a company’s most valuable assets. Therefore protecting them is a serious business, requiring a wealth of agency experience and superior brand wisdom. For 18 years, ZLT advises more than 280,000 domestic and foreign clients across a wide range of sectors on developing and pursuing successful trade mark strategies, and provides legal opinions on the following aspects:

Ÿl    Domestic and international trademark inquiry, investigation, design and instruction

Ÿl    Preparation and implementation of domestic and international trademark registration

l Ÿ   Trademark rejection, objection, revocation and invalidation

l Ÿ   Transferring and licensing of trademarks

l Ÿ   Cognition on Chinese famous trademark

l Ÿ   Trademark monitoring and Portfolio Management

l Ÿ   Trademark infringement

l Ÿ   Trademark administrative litigation

Ÿl   Trademark head hunter

Ÿl    Trademark strategic planning

Ÿl    Legal affairs related to trademarks

Recent examples of our work include:

   l  Advising and assisting the largest Chinese listed clothing brand in providing full class registration and global trademark registration service;

l  Advising and assisting the largest online art e-commerce company of US in trademark searching and registration in China;

l  Advising and assisting a Chinese Top Men's clothing brand in commercial negotiation for trademark purchase;

l  Representing a Sweden famous men's clothing brand in trademark registration and general IP legal consulting;

l  Advising and assisting a NYSE listed Chinese online education group on trademark application of its main brand and sub brand, and helping enterprises to maintain the stability of the trademark through non litigation means;

l  Advising and assisting the largest Chinese bakery chain brand successfully obtain Chinese famous trademark;

l  Representing a well-known Italian energy-saving environmental protection air conditioner brand in trademark protection litigation and its defensive trade mark application;

l  Advising and assisting a new fertilizer R & D group on trademark registration, monitoring, legal rights and other legal services, the group thus maintain sustained and sound develop in China;

l  Served an international well-known real estate consultancy company as the Chinese legal adviser of intellectual property in trademark strategy planning and defensive trademark monitoring;

l  Advising and assisting a Chinese large-scale comprehensive group including food, real estate and finance to planmaintain and monitor its intellectual property related legal matters. 

If you would like more information on how we can help you with trade mark related matters, please feel free to get in touch. 


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